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One of them is not news, but also attract attention. 28 August to “China News” out other similar ads published in newspapers on the front page announcement of the collapse on the first part of the media at central level. Although not to attract attention of many people. But “China Youth Daily” published relevant reports, many people are vaguely aware that China’s media reform may have this tendency. HAVING media are in the background paper, “China News” failure is not particularly impressive. Clearly, “China News” closed for two to “mismanagement and failure to serious inability to continue normal edition” which is in accordance with the modern concept of enterprise management, is closed is the most natural thing. The last reason why such things happen rarely, because newspapers rarely seen as a business, and some of its commitment to corporate responsibility. Thus, the first central closure of newspapers, reflecting the profound change effectively is the concept of Business Media, organizer of the newspaper is not unconditional “blood,” regardless of cost and the agency does not own media. Media market to find its own value and position, the direction is irreversible. As in “China Business News” This media, and often will do some market work. Clearly, “China News” once to do a lot of thematic special issue, a model of intense coverage of companies or divisions, and units in different ways these companies pay a fee. However, the news team’s mission to organize the benefit, which was a risk. News in a disguised way to sell business units, in fact, loss of funds, also by itself. Few newspaper Some businessmen use social and psychological fear of negative exposure to search topics in order to get money for blackmail, and wet and reputation of news practitioners, resulting in lower average reputation. For such environments, if only for the professional ethics of regulation, rather than go to market forces ultimately will survive traditional means worse. “China News” collapse, because the lack of adequate space for the market itself. From this perspective, “China News” with closed and some Western media, the “Stop press” article is not the same. Thus, we can not publish it, “China News” brought Chinese domino paper media. In our opinion, the situation may be different. Minorities lack of brand value and market viability of the newspaper industry can make clean, powerful rules other existing social values and trust in the media and many newspapers will gain more development opportunities. In fact, a resource reallocation process. While these papers, based on advanced systems, a faster growth rate of real players, this is the largest and most powerful possible. Of course, newspapers and other traditional issues, true that the media network environment, also are facing. Because traditional media news release products faster, how to find new media and revenue model will be critical for the survival of the fittest. However, the combination of traditional media and the internet does not mean his death, he can only turn that much.
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